Independent Regional Bank Campaigns
8.3% CTR for 6-month digital ad campaign 41.09% PPC CTR for general branding campaign (XX above industry average)
Capital City Bank is a regional bank located in North Florida and South Georgia offering personal and business banking services along with wealth management. In business since 1895, they are best known for their relationship banking and our ongoing digital ad campaign reflects this.
Monthly highly-targeted digital ads featuring financial products and staff were served over smart TV channels, websites, and apps. Each month, ad sizes were determined by the previous month’s best-performing ads.
Month-over-month refinement of the campaign resulted in a 41.09% CTR for the general branding campaign and 5.52% CTR for the checking campaign.